Designing great project teams to deliver successful product + service user experiences

Description

Different project roles and skills are required to design great user experiences (UX). But often the roles like the business, design, tech and marketing do not communicate or are in conflict on what they need to deliver. Project teams often don’t know the product story they are delivering on and are not sure on the elements needed to ensure everyone is on the same page and value it will have on both the business and the customers.

So what does it take to design a project team to create successful UX?

Dan Szuc will outline 10 elements needed to ensure that the project team is collecting the necessary elements from both the business and the customers and that these elements are reflected in a place where a) everyone on the project team can understand the elements and b) so everyone on the project team understands how all the elements fit together to help know the story of the products and services they are delivering on.

This helps create a customer centric culture and give a greater chance of designing meaningful, useful and valuable products and services towards profit all around.

You will learn about:

The 10 elements needed to design great project teams
What is user experience and how it can differentiate your offering
Sample templates needed to describe the customers you are designing for
Case studies where this has been applied across various project teams in industry
UX Hong Kong 2015, an annual event dedicated to the topic of UX

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Speaker - Dan Szuc

Dan Szuc is a Principal Consultant at Apogee, as well as the co-founder of the UX Hong Kong conference. Previously, he worked on a usability team for Telstra Australia. He has been involved in the UX field for over 18 years and has been based in Hong Kong for over 14 years. Dan has lectured about usability, user-centred design and user experience in Hong Kong, China, Singapore, Malaysia, Australia, the US, New Zealand, Canada and Japan. He co-wrote The Usability Kit an implementation guide providing best practices and guidelines for usability teams and holds a BS in Information Management from Melbourne University in Australia. Dan Szuc was the Vice President of the UX Professionals Association (UXPA) International and is also on the Editorial Advisors Board of Rosenfeld Media. Dan recently published a book on “Global UX” with Whitney Quesenbery.

This Event is coorganized by iProA Offline Club & UXHK

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