Designing great project teams to deliver successful product + service user experiences

 

Description

Different project roles and skills are required to design great user experiences (UX). But often the roles like the business, design, tech and marketing do not communicate or are in conflict on what they need to deliver. Project teams often don’t know the product story they are delivering on and are not sure on the elements needed to ensure everyone is on the same page and value it will have on both the business and the customers.

So what does it take to design a project team to create successful UX?

Dan Szuc will outline 10 elements needed to ensure that the project team is collecting the necessary elements from both the business and the customers and that these elements are reflected in a place where a) everyone on the project team can understand the elements and b) so everyone on the project team understands how all the elements fit together to help know the story of the products and services they are delivering on.

This helps create a customer centric culture and give a greater chance of designing meaningful, useful and valuable products and services towards profit all around.

 You will learn about:

• The 10 elements needed to design great project teams
• What is user experience and how it can differentiate your offering
• Sample templates needed to describe the customers you are designing for
• Case studies where this has been applied across various project teams in industry
• UX Hong Kong 2015, an annual event dedicated to the topic of UX