Introduction to Digital Marketing
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Introduction to Digital Marketing
In this course, we will talk about the fundamentals of Digital Marketing. Students will learn how to plan and execute marketing campaign.
Within the two-hour crash session, we will apply a data-driven approach, using Yahoo!, Google and Facebook. This will cover the technology behind Electronic Direct Mail (EDM), Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media. The course will also talk about how to improve the marketing effectiveness using high-value content and focusing on user experience.
Speaker Bio:
Harry is a serial entrepreneur and Lead Instructor at General Assembly. He has run an Internet Marketing business for more than 6 years. He is now an adopter to the lean startup methodology, which has taught him how to make things work, fast and simple.
Harry speaks, teaches, organizes startup events (e.g. Rails Girls) and currently serves as cofounder of Reque.st, a company focusing on products about iBeacon and location-awareness technologies.
Harry speaks, teaches, organizes startup events (e.g. Rails Girls) and currently serves as cofounder of Reque.st, a company focusing on products about iBeacon and location-awareness technologies.
FEE: HK$ 200
SEATS: 30
INQUIRY: 3468 5478
MS CHAN
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